Last updated: 2026-11-13

ChatGPT Business Hub: Claim Your Business Profile

What ChatGPT Business Hub is, in plain English

OpenAI launched Business Hub in beta on 2026-11-10, at chatgpt.com/business-hub. It is where a business claims the profile ChatGPT already shows for it, corrects the details, and sees how often it gets mentioned. It is free at launch (checked 2026-11-12).

A profile may already exist for your business, assembled from other sources, and some facts may be out of date. Claiming lets you correct it: description, website, category, logo, and delivery and return policy. You can also connect a product feed with prices and availability.

What claiming does and does not do for your visibility

Claiming does three useful things. It fixes wrong facts, unlocks Insights for your own profile, and qualifies you for Business Agents if you are an eligible US e-commerce or online-service business. A Business Agent is a labelled chat that answers customer questions from your own information (checked 2026-11-12).

What claiming does not do matters more. It does not push you higher in answers or bring sales by itself. ChatGPT keeps making independent recommendations, and a claimed profile is only one input among many. The honest value is control over your facts, plus real counts of mentions and clicks.

Step 1: find and claim your business in Business Hub

Go to chatgpt.com/business-hub and search for your business by name. If a profile exists, start the claim from there. Local stores and restaurants can claim only an existing US listing; you cannot create a new one. Service and remote businesses are still coming in some reports, so a missing listing is the rollout, not your mistake.

If you cannot find your business at all, you are not alone: many people are still on the waitlist while the rollout spreads unevenly. Check again in a few weeks, and use the wait to fix your pages.

Step 2: pass the two verifications

Claiming needs two separate verifications. First, the business claim: OpenAI sends a code to your business phone or business email, or you add a DNS TXT record to your website domain, or you connect a Shopify store. Second, identity: a Persona check asks for a government-issued ID, business registration, and proof you may act for the business.

Only after both steps pass can you publish profile changes, connect a product feed, view Insights, create an agent, and get the blue check. Until the identity check clears, your edits stay unpublished, so start early if you want the profile live before a busy season.

What Insights actually shows

Insights covers a 28-day window and reports four things: mentions, profile views, website clicks, and discovery topics. Discovery topics are the common themes in answers that mentioned your business. You never see individual prompts, and metrics stay blank below unpublished reporting thresholds. A blank metric does not necessarily mean zero.

For an online business, a mention counts when ChatGPT references your website; a bare brand name alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location. Clicks are recorded clicks on links to your website; they do not confirm visits or conversions.

What to do while you wait

If you are on the waitlist, the useful work is making your pages citable first: the profile is only as good as the pages behind it. Lead each key page with a short direct answer, add dates and named facts, and add FAQPage schema to your FAQ. Our free AI Citation Checker scores how citable a page looks, and the Ranking Checker scores the signals that track with AI citations. Both are heuristic browser scores, not live ChatGPT queries. Business Hub Insights are OpenAI's own counts, and only for your own profile after both verifications.

Start with your five most important pages, fix the answers, add the schema, and re-check monthly. When your claim clears, the profile you publish will point at pages already worth citing.